WWF: World Wide Fund for Nature not World Wrestling Federation

The World Wide Fund for Nature has been in existence since 1961 when conservationists saw the fact that African wildlife could disappear within 20 years. The group was then called the World Wildlife Fund. In the 70s and 80s, the organization realized that efforts needed to be towards conserving biomes rather than specific species in isolation. Thus the group's legal name became the World Wide Fund for Nature but the initials remained the same. Today, WWF has taken the issue of Climate Change as a priority. Gone are the days where environmentalists just struggle with local issues such as poachers or toxic waste. Today we struggle with a phenomenon that can eradicate whole nations from the face of the earth. In our day and age, environmental issues are socio-political/economic issues. It is therefore imperative that every missions bureau or development organization to address the enviromental aspect of their target communities/people groups. Consider Darfur...